titlesubtitle

JungleJackpotJingle| Jiugui Liquor: "Adapt to local conditions" to build a model market outside the province, and the cost is very different from previous years

editor|
40

Alcoholic wine recently released a record table of investor relations activities.JungleJackpotJingleOn April 30, the company held an analyst meeting. Wang Zhe, deputy general manager of Jiujiu, Tang Zhenyu, secretary of the board of directors, and Song Jiaqi, representative of securities affairs, answered questions.

According to the alcoholic wine introduction, the Hunan market will be "refined and thoroughly" this year, and the Hunan market will be built into a "granary" for the company's sales. First of all, the Hunan market does not blindly pursue the rapid improvement of scale, but focuses on intensive cultivation, continuously deepening the customer layout and core terminal construction of Hunan market, intensive cultivation of Hunan key markets, and vigorously expanding county and township markets. further lay a solid foundation of the Hunan market, and then achieve scale growth. Second, it is necessary to do a good job in the basic work of channels, improve the quality rate of dealers, improve the quantity and quality of outlets, and speed up the speed of moving sales of dealers and outlets. Third, to ensure the stability and continuous rise of prices, steadily improve channel profits and improve customer satisfaction.

JungleJackpotJingle| Jiugui Liquor: "Adapt to local conditions" to build a model market outside the province, and the cost is very different from previous years

In terms of the market outside the province, Jiuji Liquor said that the construction of the model market outside the province is being carried out one after another, and one of the core principles formulated by the model market this year is "measures to local conditions", that is, according to the actual situation of the local market, make a certain product deeply and thoroughly, achieve basic growth. In terms of cost, the cost of the model market is very different from that of previous years. We will first put forward the cost and take the initiative to do some basic work in the market. In terms of channels, we should continue to strengthen channel construction, take mobile sales as the core, maintain benign mobile sales, continuously increase the number of effective core terminals, focus on high-quality core terminals, and improve terminal sales. In terms of team assessment, this year, we should be performance-oriented, strengthen fine management, optimize the marketing team management model, refine management measures, and emphasize results-oriented.